artist: AMANDA CONNER
Nike tapped Amanda Conner to illustrate the benefits of its Women’s Training Holiday 2011 collection. The overall message of the line’s associated “Make Yourself: a superpower” campaign is to empower women to work out in seemingly element-impervious Nike products even when conditions aren’t optimal. Amanda illustrated “Everyday Champions” who conquer bad weather in Nike gear which portrays wearers in a more literally super heroic light. Nike inserted their logo into the images when distributed globablly.